TrueMedia, the Seattle-based non-profit that developed AI technology to help identify and combat deepfakes, has ceased operations:

Oren Etzioni, the University of Washington professor and longtime AI specialist who founded and led TrueMedia.org, said the high cost of maintaining the service played into the decision. The group considered raising additional funding, or reinventing itself as a for-profit entity, but that wasn’t in line with its charter.

The good news, however, is that TrueMedia has open sourced its technology under the MIT license and invited enterprising entrepreneurs to make commercial use of it.